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Fresh White™ Whitening & Brightening Shampoo is a German-formulated, professional-grade whitening shampoo for dogs and cats with white or light coats. Enriched with Argan Oil, Hydrolyzed Keratin, Hydrolyzed Silk Protein, Chamomile Extract and Pro-Vitamin B5, it gently cleanses while restoring natural brightness, softness and shine. Tear-free and safe for puppies and kittens over 7 weeks.
Why Choose Fresh White™?
- Brightens white & light coats — lifts dirt and stains that dull fur, restoring natural shine.
- No bleach, no optical brighteners — it brightens by cleaning, not by colouring the fur.
- Ideal for white and light-coloured dogs such as Maltese, Shih Tzu, Bichon Frise, Samoyed, and white or cream Pomeranians.
- Paraben-free, soap-free, tear-free — gentle enough for regular use on cats and dogs.
- Safe for puppies and kittens over 7 weeks.
- Nourishing formula — Argan Oil, Hydrolyzed Keratin & Silk Protein strengthen and repair the coat.
- Professional-grade — trusted by show breeders and top groomers; dilutable up to 4:1 (300/500 mL) or 10:1 (5 L salon pack).
- German formulation — pH-balanced for sensitive pet skin.
Whitening shampoo for cats
Fresh White™ is just as gentle on cats. It suits white Persians, Turkish Angoras and any white or cream cat whose coat looks dull or yellowish. Use a small amount, keep it away from the eyes and rinse very well, because cats groom themselves. For long-haired cats, follow with SilKoat to stop tangles.
What Fresh White™ does, and what it doesn't
Fresh White™ lifts dirt, dullness and everyday yellowing from white fur. Reddish-brown tear stains around the eyes or mouth are different: they often have a health cause, such as blocked tear ducts or allergies. A shampoo can't fix the cause, so check with your vet and wipe the area gently every day.
How to Use
- Wet your pet's coat thoroughly with lukewarm water.
- Apply Fresh White™ Shampoo and massage into a rich lather.
- Leave on for 3–5 minutes.
- Rinse thoroughly. Repeat if needed.
- Towel-dry or blow-dry while brushing for a soft, bright, silky coat.
Pro tip: for professional grooming, dilute up to 4:1 with water (300/500 mL), or up to 10:1 for the 5 L salon pack.
Fresh White™ + SilKoat
For a soft, tangle-free white coat, follow with SilKoat Leave-In Conditioner & Detangler Spray. Together they also take your order above ₹999 for free delivery.
Who Is This For?
Fresh White™ is ideal for pet parents grooming white or light-coated dogs and cats at home, as well as professional groomers and show breeders who need a reliable, dilutable whitening shampoo.
Whitening shampoo FAQs
What is the best shampoo for a white dog?
A whitening shampoo made for white coats, like Fresh White™. It lifts dirt and stains that make white fur look dull or yellow, and brings back natural brightness.
Does whitening shampoo bleach fur?
Not Fresh White™. It contains no bleach and no optical brighteners. It brightens the coat by deep-cleaning away the dirt and stains that make white fur look dull.
How often should I use a whitening shampoo?
For most dogs and cats, once every 3–4 weeks is enough. Bathing too often can dry the skin. Brush regularly between baths to keep the coat clean.
How do I keep my Maltese's hair white?
Bathe every 3–4 weeks with a whitening shampoo, brush daily, and gently wipe around the eyes and mouth to reduce staining.
How do I wash a Maltese dog?
Wet the coat with lukewarm water, lather Fresh White™ gently, leave it on for 3–5 minutes, rinse well, then blow-dry while brushing.
Can I use Fresh White™ on white cats, including Persian cats?
Yes. It is gentle, tear-free and pH-balanced, and suits white and light-coated cats, including Persians. Read our Persian cat shampoo guide for a step-by-step bath routine.
Is it safe for puppies and kittens?
Yes. Fresh White™ is safe for puppies and kittens over 7 weeks old.
Is delivery free? Is COD available?
Delivery is free on orders above ₹999, and Cash on Delivery is available across India.
Product Details
| Available Sizes | 300 mL, 500 mL, 5 L |
| Dilution Ratio | 300/500 mL: up to 4:1 · 5 L: up to 10:1 |
| Formulation | German, pH-balanced, paraben-free, soap-free, tear-free, no bleach or optical brighteners |
| Suitable For | Dogs and cats with white or light coats, including puppies and kittens over 7 weeks |
See all our dog and cat shampoos or our cat shampoo range.