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Fresh White™ Whitening & Brightening Shampoo is a German-formulated, professional-grade whitening shampoo for dogs and cats with white or light coats. Enriched with Argan Oil, Hydrolyzed Keratin, Hydrolyzed Silk Protein, Chamomile Extract and Pro-Vitamin B5, it gently cleanses while restoring natural brightness, softness and shine. Tear-free and safe for puppies and kittens over 7 weeks.
Why Choose Fresh White™?
- Brightens white & light coats — lifts dirt and stains that dull fur, restoring natural shine.
- Ideal for white and light-coloured dogs such as Maltese, Shih Tzu, Bichon Frise, Samoyed, and white or cream Pomeranians.
- Paraben-free, soap-free, tear-free — gentle enough for regular use on cats and dogs.
- Safe for puppies and kittens over 7 weeks.
- Nourishing formula — Argan Oil, Hydrolyzed Keratin & Silk Protein strengthen and repair the coat.
- Professional-grade — trusted by show breeders and top groomers; dilutable up to 4:1 (300/500 mL) or 10:1 (5 L salon pack).
- German formulation — pH-balanced for sensitive pet skin.
How to Use
- Wet your pet's coat thoroughly with lukewarm water.
- Apply Fresh White™ Shampoo and massage into a rich lather.
- Leave on for 3–5 minutes.
- Rinse thoroughly. Repeat if needed.
- Towel-dry or blow-dry while brushing for a soft, bright, silky coat.
Pro tip: for professional grooming, dilute up to 4:1 with water (300/500 mL), or up to 10:1 for the 5 L salon pack.
Fresh White™ + SilKoat
For a soft, tangle-free white coat, follow with SilKoat Leave-In Conditioner & Detangler Spray. Together they also take your order above ₹999 for free delivery.
Who Is This For?
Fresh White™ is ideal for pet parents grooming white or light-coated dogs and cats at home, as well as professional groomers and show breeders who need a reliable, dilutable whitening shampoo.
Whitening shampoo FAQs
What is the best shampoo for a white dog?
A whitening shampoo made for white coats, like Fresh White™. It lifts dirt and stains that make white fur look dull or yellow, and brings back natural brightness.
How do I keep my Maltese's hair white?
Bathe every 3–4 weeks with a whitening shampoo, brush daily, and gently wipe around the eyes and mouth to reduce staining.
How do I wash a Maltese dog?
Wet the coat with lukewarm water, lather Fresh White™ gently, leave it on for 3–5 minutes, rinse well, then blow-dry while brushing.
Can I use Fresh White™ on white cats, including Persian cats?
Yes. It is gentle, tear-free and pH-balanced, and suits white and light-coated cats, including Persians. Read our Persian cat shampoo guide for a step-by-step bath routine.
Is it safe for puppies and kittens?
Yes. Fresh White™ is safe for puppies and kittens over 7 weeks old.
Is delivery free? Is COD available?
Delivery is free on orders above ₹999, and Cash on Delivery is available across India.
Product Details
| Available Sizes | 300 mL, 500 mL, 5 L |
| Dilution Ratio | 300/500 mL: up to 4:1 · 5 L: up to 10:1 |
| Formulation | German, pH-balanced, paraben-free, soap-free, tear-free |
| Suitable For | Dogs and cats with white or light coats, including puppies and kittens over 7 weeks |
See all our dog and cat shampoos.