Fresh White™ Premium Whitening & Brightening Shampoo for Dogs & Cats

Fresh White™ Whitening & Brightening Shampoo is a German-formulated, professional-grade shampoo for white and light-coloured dogs and cats. Enriched with Argan Oil, Hydrolyzed Keratin, Hydrolyzed Silk Protein, Chamomile Extract and Pro-Vitamin B5, it gently cleanses while restoring natural brightness, softness and shine — without parabens, soap or tears.

Why Choose Fresh White™?

• Brightens white & light coats — lifts dirt and stains that dull fur, restoring natural shine.
• Paraben-free, soap-free, tear-free — gentle enough for regular use on cats and dogs.
• Nourishing formula — Argan Oil, Hydrolyzed Keratin & Silk Protein strengthen and repair the coat.
• Professional-grade — trusted by show breeders and top groomers; dilutable up to 4:1 for salon use.
• German formulation — pH-balanced for sensitive pet skin.

How to Use

1. Wet your pet's coat thoroughly with lukewarm water.
2. Apply Fresh White™ Shampoo and massage into a rich lather.
3. Leave on for 3–5 minutes.
4. Rinse thoroughly. Repeat if needed.
5. Towel-dry or blow-dry while brushing for a soft, bright, silky coat.

Pro tip: for professional grooming, dilute up to 4:1 with water for best results.

Who Is This For?

Fresh White™ is ideal for pet parents grooming white or light-coated breeds at home, as well as professional groomers and show breeders who need a reliable, dilutable whitening shampoo.

Product Details